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2025 TSPRA ANNUAL CONFERENCE PRE-CONFERENCE SESSIONS
Monday, February 17, 2025
MORNING PRE-CONFERENCE SESSIONS 9 AM–NOON [$150]
LEGAL LUNCH AND LEARN NOON–1 PM [$150]
AFTERNOON PRE-CONFERENCE SESSIONS 1-4 PM [$150]
A pre-conference session is a great way to ease into the conference and start making connections. During this day of powerful learning, attendees may choose morning and/or afternoon sessions, as well as a Legal Lunch and Learn.
2025 Pre-conference Standalone Tickets
- Monday Feb 17 2025, 9:00 AM - 4:00 PM
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Grand Hyatt River Walk
600 E Market St.
San Antonio, Texas
United States
78205
Event Workshops
MORNING PRECONFERENCE 9AM-Noon [$150]- ChatGPT In PR: Boosting Efficiency & Reach [AI Certification]
February 17, 2025 09:00 - 12:00Fee: $150.00
Seats Remaining:10
ChatGPT in PR: Boosting Efficiency & Reach
Presenter: Bruce Ellis, TCEA
Enhance your PR efficiency with strategies to streamline your workflow. Leverage ChatGPT and techniques for impactful communication, crisis management, and media engagement, making your PR efforts more effective and time-efficient. Bring your computer and be ready to practice and make ChatGPT your new favorite office tool!
Includes an overview of Chat GPT and other platforms. Register for the free version prior to attending this session. (If you have the paid/subscription version, you can upload documents and/or create graphics/images.)
MORNING PRECONFERENCE 9AM-Noon [$150] - Got Canva? Let’s Create!
February 17, 2025 09:00 - 12:00Fee: $150.00
Seats Remaining:10
Got Canva? Let’s Create!
Presented by Team Canva
Canva has become a favorite tool for school communications professionals, offering a quick and engaging way to shape messaging and enhance stories. But what if you could take your creativity and efficiency to the next level? You’re already using Canva, but in this session, we’ll explore additional tools, tips, and tricks that can further elevate your content creation process.
Whether you’re looking to refine your design skills or find new ways to manage your creative assets, this session will equip you with practical insights to enhance your messaging and boost productivity. Let’s create!
MORNING PRECONFERENCE 9AM-Noon [$150] - TSPRA Academy (Rookie Bootcamp Reboot) [Professional Advancement]
February 17, 2025 09:00 - 12:00Fee: $150.00
Seats Remaining:9
TSPRA Academy (Rookie Bootcamp Reboot) [Professional Advancement]
Welcome to School PR: Navigating Your First Year with Confidence
Presented by Dr. Jordan Ziemer, Abilene ISD; Arianna Vazquez-Hernandez, Region 1 ESC; Julie Zwahr, Denton ISD; Kristin Zastoupil, Forney ISD; Marco Alvarado, Lake Travis ISD
Starting a career in school communications can be both exciting and overwhelming. This session is designed to introduce new professionals to the world of school PR, providing a roadmap for success while addressing common challenges. Kicking off with a warm welcome from Arianna Vazquez-Hernandez, TSPRA President, you’ll dive into key topics to help you get grounded in your role.
9:05 am: Icebreaker: "What is This Job?"
Led by Dr. Jordan Ziemer (Abilene ISD), this interactive icebreaker will explore the unique dynamics of the school PR profession, helping you connect with peers while gaining insight into the scope of the role.
9:30 am: The K-12 Education Industry in Texas
Julie Zwahr (Denton ISD) will provide a comprehensive overview of the education landscape in Texas, comparing it to other industries you may be coming from. We'll dive into what's similar and what’s different, setting the stage for your transition.
10:00 am: The School PR Job: Complicated & Rewarding
Discover the complexities and rewards of a career in school communications with Kristin Zastoupil (Forney ISD), as she shares personal experiences and practical tips.
Part II: Navigating Your New Role
10:40 am: Be Ready for Anything… Literally
Engage in real-life PR scenarios, where you’ll be asked, “What would you do?” This interactive segment will sharpen your problem-solving skills and prepare you for the unpredictable nature of school PR.
11:00 am: Pro Tips from a PR Pro
Marco Alvarado (Lake Travis ISD) shares essential strategies for excelling in school PR, from effective storytelling to managing crises with grace and professionalism.
11:15 am: TSPRA: Here to Help!
Dr. Jordan Ziemer will introduce the wealth of resources and support available through TSPRA, ensuring you make the most of your conference experience. Learn how to leverage networking, attend key sessions, and stay connected with the PR community.
11:40 am: Dismissed to Network
After an information-packed session, take time to network with a fellow new PR professional or a seasoned veteran, solidifying new connections and starting your conference experience on the right foot.
Whether you're fresh to the field or transitioning from another industry, this session will equip you with the knowledge, tools, and network to thrive in your new role!
MORNING PRECONFERENCE 9AM-Noon [$150] - Mastering Design & Management For Brand Success
February 17, 2025 09:00 - 12:00Fee: $150.00
Seats Remaining:10
Mastering Design & Management for Brand Success
Presented by Laura Henderson Humphries, Owner, Henderson Humphries Design
In today’s digital landscape, effective brand management requires more than just a good idea—it demands strategic design and efficient content management. This session will delve into key aspects of design and design management, providing practical guidance for maintaining a strong, cohesive brand presence.
Participants will explore when and how to use tools like Canva for quick and impactful designs, and when it’s essential to invest in more advanced solutions for larger projects or specialized brand requirements. We’ll cover design principles for maintaining visual consistency and quality across platforms.
In addition, the session will highlight strategies for design management, including content calendaring to streamline marketing efforts and maintain a steady flow of engaging content. We’ll share art and photo asset tips to keep your library organized and accessible, ensuring you have the right visuals at your fingertips. Learn essential tricks for asset management to save time, stay organized, and enhance your creative output.
By the end of this session, you’ll be equipped with practical tools to elevate your brand design and efficiently manage your visual assets, ensuring consistent and powerful brand communication across channels.
MORNING PRECONFERENCE 9AM-Noon [$150] - Videography, Editing And More…On Your Phone
February 17, 2025 09:00 - 12:00Fee: $150.00
Seats Remaining:10
Videography, Editing and More…On Your Phone
Presented by TBA
Join us for an engaging session on harnessing the power of your smartphone to create stunning videos! This hands-on workshop will cover everything from filming techniques to editing tips, all designed to help you produce high-quality content using just your phone.
Learn how to maximize your device’s capabilities with essential videography techniques, including composition, lighting, and sound. We’ll also explore popular editing apps that make post-production a breeze, allowing you to enhance your footage and tell compelling stories.
Whether you’re looking to capture school events, create promotional videos, or document daily activities, this session will equip you with the skills and confidence to produce professional-looking videos right from your pocket!
MORNING PRECONFERENCE 9AM-Noon [$150] - Social Media Success In Texas: The Latest Trends & Time-Saving Tricks
February 17, 2025 09:00 - 12:00Fee: $150.00
Seats Remaining:10
Social Media Success in Texas: The Latest Trends & Time-Saving Tricks
Presenter: Andrea Gribble, #SocialSchool4EDU
Join us for an engaging discussion with fellow Texans from all corners of the state!
Andrea Gribble, the proud owner of #SocialSchool4EDU and the author of "Social Media for Schools," will dissect the latest trends and engagement techniques that are currently making waves. In addition, we'll delve into the world of analytics, helping you understand how to make data-driven decisions. You'll also have the opportunity to connect with schools of similar enrollment sizes during our table discussions. By the end of this session, you'll walk away with practical and actionable ideas to amplify your outreach, celebrating your students and staff with an even wider audience just in time to wrap up the school year! Don't miss out on this opportunity to supercharge your social media strategy in Texas.
MORNING PRECONFERENCE 9AM-Noon [$150] - Crisis Communication: Addressing School Threats Head-On
February 17, 2025 09:00 - 12:00Fee: $150.00
Seats Remaining:12
Crisis Communication: Addressing School Threats Head-On
Panel Presenters: Tim Savoy, Hays CISD; Gustavo Reveles, Canutillo ISD; Celina Bley, Texas School Safety Center
With school threats becoming an alarming daily reality for districts across Texas and the nation, schools are working tirelessly to investigate, mitigate, and communicate during these crises. Ensuring the safety of students and staff while keeping stakeholders informed is a top priority. Many districts are moving beyond traditional methods, collaborating with law enforcement to create impactful messaging and videos aimed at curbing this disturbing trend.
Join this panel discussion to learn how districts, in partnership with the Texas School Safety Center, are taking innovative steps to combat school threats. Explore the strategies and communication tactics that are making a difference in protecting our schools.
PRECONFERENCE Lunch & Learn Noon-1 PM [$150] - Lunch With A Lawyer (includes Lunch)
February 17, 2025 12:00 - 01:00Fee: $150.00
Seats Remaining:10
Join us for a Lunch & Learn like no other—Lunch with a Lawyer! This session offers a valuable opportunity to dive into recent legislative changes and court cases that directly impact schools. Over lunch, you’ll gain insights from a legal expert who will break down these developments and their implications for school districts.
Got burning legal questions? You can submit them in advance when you register for the session, ensuring your most pressing concerns are addressed. It’s lunch with a side of learning, offering both a satisfying meal and crucial legal updates for school professionals!
AFTERNOON PRECONFERENCE 1-4 PM [$150] - Marketing 201: Next Level
February 17, 2025 13:00 - 16:00Fee: $150.00
Seats Remaining:10
AFTERNOON PRECONFERENCE 1-4 PM [$150] - Mastering Photography: From Prep To Post-Production
February 17, 2025 13:00 - 16:00Fee: $150.00
Seats Remaining:10
Mastering Photography: From Prep to Post-Production
Presenter: Mark Humphries, Mark Humphries Photography
Ready to sharpen your photography skills? This hands-on, three-hour workshop will guide you through the essentials of capturing stunning images, from preparation to post-production. Whether you're a beginner or looking to refine your technique, this session is designed to enhance your photography through a mix of content, practice, and feedback.
AFTERNOON PRECONFERENCE 1-4 PM [$150] - Stronger Together: Branding, Marketing, & Engagement For Education Foundations
February 17, 2025 13:00 - 16:00Fee: $150.00
Seats Remaining:10
Stronger Together: Branding, Marketing, & Engagement for Education Foundations
Panel Presenters: Allison Vrana, ISD; Deanna Jackson, Schertz-Cibolo-Universal City ISD; Lexie Greathouse, Judson ISD; and colleagues from Foundation Innovation
Join our panel of seasoned education foundation professionals as they share their experiences in launching, re-launching, and re-branding their foundations to strengthen their presence within their school districts. Through effective branding and marketing, they have boosted awareness, increased donor participation, and enhanced student and community engagement.
Discover the creative events and initiatives they’ve implemented to raise the bar for their foundations, driving philanthropic efforts that directly benefit classrooms across Texas. Whether you’re looking to revitalize your foundation or start fresh, this session will offer actionable insights to help you elevate your impact.
AFTERNOON PRECONFERENCE 1-4 PM [$150] - The Social Game: Boost Your District’s Social Media Impact
February 17, 2025 13:00 - 16:00Fee: $150.00
Seats Remaining:10
The Social Game: Boost Your District’s Social Media Impact
Presenters: Brianna Estrada & Natalie Guzman, Judson ISD
Elevate your school’s social media presence with expert tips and strategies from two seasoned social media influencers. In this session, you’ll learn how to build a strong and cohesive brand, leverage Canva for quick yet impactful content creation, and design engaging posts that resonate with your community.
Discover the proven marketing tips and tricks that have driven success for Judson ISD, and leave with actionable insights to boost your school’s online presence. Whether you’re looking to enhance your current social media strategy or start from scratch, this session will equip you with the tools to level up your social game!
AFTERNOON PRECONFERENCE 1-4 PM [$150] - How To Use Instagram For Schools In 2025
February 17, 2025 13:00 - 16:00Fee: $150.00
Seats Remaining:10
How to Use Instagram for Schools in 2025
Presenter: Andrea Gribble, #SocialSchool4EDU
Facebook might be the most popular social media platform for schools, but don’t sleep on its cousin, Instagram! With over 2 billion monthly active users and an especially strong presence among younger users (source: Sprout Social), school communicators can’t afford to ignore it. Join Andrea Gribble for a crash course on the latest Instagram best practices for schools. You’ll learn about the different kinds of Instagram posting options - including feed posts, IG Stories, and IG Reels - and when you should use each. You’ll see TONS of examples from schools that are using Instagram well, and we’ll also show you how to differentiate Facebook and Instagram within your social media strategy. Plus, what are the newest Instagram features that you should pay attention to? And much more. Instagram veterans and newbies will all learn something in this session!
AFTERNOON PRECONFERENCE 1-4 PM [$150] - Navigating AI: Best Practices And Policy Development [AI Certification]
February 17, 2025 13:00 - 16:00Fee: $150.00
Seats Remaining:9
Navigating AI: Best Practices and Policy Development
Presenter: Lori Gracey, CAE, Executive Director, TCEA
Join us for a comprehensive, three-hour workshop designed specifically for school communication leaders with some AI experience. Ensure your organization's success and growth by mastering the essential strategies for AI adoption. This interactive session will delve into advanced AI techniques, policy development, and real-world applications. You'll:
● Explore structured chatbot prompting and multiple chatbot smashing for enhanced responses.
● Develop a tailored AI policy for your organization, guided by expert-led discussions and sample policies.
● Learn from peer leaders who are successfully integrating AI for personal and professional productivity.
● Experience the latest AI tools and best practices through hands-on learning.
Bring a device and be prepared to share your AI experiences, challenges, and successes with fellow leaders. This session is ideal for those with prior AI experience, seeking to refine their skills and stay ahead in the AI landscape.
AFTERNOON PRECONFERENCE 1-4 PM [$150] - Crisis Mode: Navigating The Unthinkable In Real-Time [Certification]
February 17, 2025 13:00 - 16:00Fee: $150.00
Seats Remaining:10
Crisis Mode: Navigating the Unthinkable in Real-Time
Presented by Cecelia Jones, Little Elm ISD, Ian Halperin, Wylie ISD, and Lari Barager,
Mansfield ISD
You arrive at work, set down your bag, and start brewing your morning coffee. Just as you reach
for the creamer in the fridge, your phone buzzes—it's a text message from your superintendent.
Something major has happened, and it’s bad. This is the kind of crisis that keeps you up at
night, one that will demand long hours, strategic coordination, and quick, decisive
communication. Do you know what to do next?
In this high-stakes tabletop exercise, seasoned PR professionals will immediately throw you into
crisis mode managing unfolding scenarios that mirrors the chaotic reality of true crisis situations.
Your mission? To manage the situation head-on while keeping the organization's reputation
intact.
After Action Review [Conference Session]
How did you respond to the crisis? What worked, what didn’t, and why? Once Pre-Conference
Crisis is complete, attend the follow-up After Action Review, scheduled a day later,
during the conference concurrent sessions. The same team of PR pros will conduct an
After-Action Review. The team will discuss the strengths and areas for improvement, and
analyze how your choices impacted the outcome.
By the end of these sessions, you’ll have gained critical insights and practical tools to refine
your crisis management skills—ensuring you’re ready to lead with confidence in any
high-pressure situation. (Attend both sessions and earn a TSPRA certification!)
ALL PERSONS USING TSPRA'S WEBSITE AND ESPECIALLY MEMBERS WHO USE THE MEMBER ONLY AREAS ARE ASKED TO READ THROUGH THESE POLICIES. USE OF THE SITE BINDS YOU TO THE TERMS OF USE.
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The information provided to TSPRA will be kept confidential and used to support your member relationship with TSPRA.
All TSPRA officers, members and staff who have access to any of your information are required to keep the information confidential and not use it for any other purpose than to carry out the services they are performing for TSPRA. -
TSPRA will not disclose your personal information to any outside organization for its use for marketing without your consent.
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TSPRA may be required to disclose personal information in connection with law enforcement, fraud prevention, regulation and legal actions, or if TSPRA reasonably believes it is necessary to do so to protect the Association, its members or the public.
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TSPRA’s online directory is available only to TSPRA members. Members may not share information in the directory with nonmenbers.
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Directory Information may be updated by a member when they log in and go to their profile in the Member Only Area.
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You may opt-out of the online Member Directory in your Profile area. If you do not opt-out, it will be assumed that you wish to be included in the Member Directory.
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TSPRA uses email to communicate with members, to send invoices, buy products, etc. So it is essential that you have a working email listed when you join. District spam blocking software will sometimes block TSPRA email to our members. Please ask your IT department to "white list" all @tspra.org emails.
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No TSPRA member is to publish member information in printed directories or in a visible format except for their own personal use.
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TSPRA members may not sell, trade or give away member information to any outside organization, business or nonmember, nor use member information in the pursuit of business and other activities not under TSPRA's control. Such use of TSPRA member information for some other affiliation or business relationship will be considered a conflict of interest and will result in loss of membership privileges.
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Whenever possible, TSPRA members should not send e-mail in batches that will include the e-mail addresses of other members in a list which could be harvested and used for spam or non-TSPRA business.
Use of E-Mail and Internet Tools: Examples of Inappropriate Use
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Posting messages that include vulgar, inappropriate or misleading messages
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Posting messages that could be interpreted as official TSPRA messages, but are not
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Using the online directory member search to distribute unsolicited email, known as spam
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Harvesting email addresses or other contact information from the TSPRA site for purposes of distributing spam
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Sending out any form of promotional communication to our members that implies TSPRA endorsement, when no such endorsement exists
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Posting messages to any TSPRA online forum: (a) to promote products or services not endorsed by TSPRA; and/or (b) that are threatening, profane or bigoted in nature
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Interfering with or “making mischief” via any present or future TSPRA online application
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Security breaches including but not limited to: password theft, password sharing, misrepresenting one’s identity via any present or future TSPRA online application.
Definition of Unsolicited Email, a.k.a. “spam”
TSPRA members depend on the website for networking and support. Our definition of Unsoliced E-mail or spam, may differ from definitions used by commercial organizations. TSPRA defines Unsoliced Email as unsolicited commercial e-mail that is sent:
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To recipients whom the sender does not know personally or with whom the sender does not have an existing business relationship. This would not include TSPRA leaders e-mailing our members or TSPRA members who provide services and who already have the TSPRA members they are contacting in their databases.
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As a marketing type of communication that is not explicitly requested.
Web Site User Conduct Policy
We respect your privacy while online with TSPRA. We also recognize that as communicators and business people, you have a need to share information within the TSPRA member area. Sharing information is a major benefit of your membership. This Web Site User Conduct policy states our guidelines for site usage, so that all users can have a quality experience online with us.
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You agree, as a user of our Web site, to abide by all applicable local, state, national and international laws and regulations in your use of the TSPRA Website and agree not to interfere with the use and enjoyment of the site by other users
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You agree to be solely responsible for your actions and the contents of your transmissions through TSPRA.
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You agree to all the policies stated on this site in regards to site usage.
TSPRA may, at its sole discretion, immediately terminate your access to the Member Area if your conduct fails to conform to any of these terms and conditions. TSPRA may, but is not in any way obligated to, enforce these terms against any user.
Dues payments are non-refundable. Event registration refunds are subject to an administrative fee. Each event will have a date beyond which refunds will not be honored.
For items and events where credit card purchases are allowed:
By completing purchases with us you agree to have your Credit card and personal information securely stored as part of a payment profile within a 3rd party payment gateway. This securely stored payment profile will be used, when authorized, for automated recurring payments and will allow for easier and faster checkouts. No credit card information is stored within Member365 and all payment data is accessed by way of a secure API. Under no circumstances do we share credit card or personal details.
As a chapter of the National School Public Relations Association (NSPRA),
we follow their Code of Ethics for members.
The education public relations professional shall:
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Be guided constantly by pursuit of the public interest through truth, accuracy, good taste and fairness; follow good judgment in releasing information; not intentionally disseminate misinformation or confidential data; avoid actions which lessen personal, professional or organizational reputation.
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Give primary loyalty to the employing organization, insisting on the right to give advisory counsel in accordance with sound public relations ideas and practices; cooperate with other groups while avoiding conflicts with primary responsibilities; object to untenable policies or activities.
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Be aware of personal influence, avoiding promises or granting of unprofessional advantages to others; refrain from accepting special considerations for influences on organizational decisions; avoid unauthorized use of organizational facilities, resources or professional services for personal gain or for promotion of the candidacy of aspirants to elected offices; forego derogatory acts or utterances against other professionals.
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Recognize that effectiveness is dependent upon integrity and regard for ideals of the profession; not misrepresenting professional qualifications; give credit for ideas and words borrowed from others; cooperate with professional colleagues to uphold and enforce this Code.
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A member shall, as soon as possible, sever relations with any organization or individual if such relationship requires conduct contrary to the articles of this Code.
NSPRA also follows the guidelines of the North American Public Relations Council.
North American Public Relations Council Uniform Code of Ethics
A member shall:
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Conduct his/her professional life in accord with the public interest.
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Exemplify high standards of honesty and integrity while carrying out dual obligations to a client or employer and to the democratic process.
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Deal fairly with the public, with past or present clients or employers and with fellow practitioners, giving due respect to the ideal of free inquiry and to the opinions of others.
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Adhere to the highest standards of accuracy and truth, avoiding extravagant claims or unfair comparisons and giving credit for ideas and words borrowed from others.
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Not knowingly disseminate false or misleading information and shall act promptly to correct erroneous communications for which he/she is responsible.
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Not engage in any practice which has the purpose of corrupting the integrity of channels of communication or the processes of government.
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Be prepared to identify publicly the name of the client or employer on whose behalf any public communication is made.
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Not use any individual or organization professing to serve or represent an announced cause, or professing to be independent or unbiased but actually serving another or undisclosed interest.
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Not guarantee the achievement of specified results beyond the member's direct control.
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Not represent conflicting or competing interests without the express consent of those concerned, given after a full disclosure of the facts.
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Not place himself/herself in a position where the member's personal interest is or may be in conflict with an obligation to an employer or client, or others, without full disclosure of such interests to all involved.
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Not accept fees, commissions, gifts or any other consideration from anyone except clients or employers for whom services are performed without their express consent, given after a full disclosure of the facts.
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Scrupulously safeguard the confidences and privacy right of present, former and prospective clients or employers.
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Not intentionally damage the professional reputation or practice of another practitioner.
