Select the Use button to add a tag to the body of your email. You may also use tags in the subject of your email by copying and pasting them directly in.
{FIRST_NAME} | Adds the recipients First Name. | Use |
{LAST_NAME} | Adds the recipients Last Name. | Use |
{COMPANY_NAME} | Adds the Company Name. | Use |
{PORTAL_NAME} | Adds the application portals name. | Use |
{MEMBER_NAME} | Adds the Recipients Membership name. | Use |
{SIGNATURE_OPT_IN} | Adds the Opt-in link. | Use |
{SIGNATURE_OPT_OUT} | Add the opt-out link. | Use |
%signature% | Adds your preferred signature block. | Use |
{Event_Start_Date} | Adds the Event's Start Date.(Events Only) | Use |
{Event_End_Date} | Adds the Event's End Date.(Events Only) | Use |
{Event_Name} | Adds the Event's Name.(Events Only) | Use |
{Event_Description} | Adds the Event's Description.(Events Only) | Use |
{Online_Training_Description} | Adds the Online Training Description.(Online Training Only) | Use |
{Event_Specific_Dates} | Adds the Event's specific dates.(Events Only) | Use |
{member_number} | Adds the Membership Number. | Use |
{MemberSince} | Adds the Member Since Date. | Use |
{CONTACTEMAIL} | Adds the Contact's Email Address. | Use |
{CERTIFICATE_NUMBER} | Adds the Contact's Certificate Number | Use |
{EVENTLOCATION} | Adds the Event's Location. | Use |
{TOTALEVENTCREDITS} | The total number of credits that the contact has earned through the event tickets. | Use |
{ASAPPEARSONBADGE} | Display the text of as appears field in the event setup. | Use |
{contact_organization} | Displays the organization name of the contact. | Use |
{RENEWALDATE} | Adds the Member Renewal Date in (yyyy-mm-dd). | Use |
{MEMBERSHIP_YEAR} | Adds the Member's Membership Year | Use |
{RENEWALDATE_MM-DD-YYYY} | Adds the Member Renewal Date in (mm-dd-yyyy). | Use |
{LMS_CREDIT} | The number of credits the LMS course is worth for Continuing Education | Use |
{COLLECTION_PERIOD_END-DATE_YYYY_MM_DD} | The end date of the CE collection period end date | Use |
{LMS_COURSE_COMPLETION_DATE} | The completion date of the LMS course | Use |
{INCEPTION_DATE} | Adds the Member Inception Date in (yyyy-mm-dd). | Use |
{EVENT_END-DATE_MONTH_YYYY} | Adds Event End Date in Full Month Name and Year Format.(Events Only) | Use |
{EVENT_END-DATE_MONTH_YYYY_ADD3} | Adds Event End Date in Full Month Name and Year Format Plus 3 Years.(Events Only) | Use |
2024 TSPRA ANNUAL CONFERENCE PRE-CONFERENCE SESSIONS
Monday, February 26, 2024, 1-4 p.m.
A pre-conference session is a great way to ease into the conference and start making connections. During this day of powerful learning, attendees choose one of the following sessions. The cost is $100 for members and nonmembers. An invoice will be generated when you are finished registering/ You may pay for a pre-conference session either by check or credit card. Payment is due before March 26, 2024.
Presented by Cody Cunningham, Partner Managing Communications & Bond Strategies, Pfluger Architects
Join us for a dynamic session led by Cody Cunningham, a seasoned professional with expertise in bond campaigns and voter-approved tax ratification elections. With over 18 years of experience as the Chief Communications Officer for McKinney ISD and extensive work with districts passing elections throughout the state through his consulting company, Prescott Communications, and now in his role at Pfluger Architects, Cody brings invaluable insights to this session.
In this session, Cody will share his comprehensive tactics before, during, and after bond campaigns, drawing from his recent success with Midland ISD's unexpected passage of a $1.4 billion bond. Despite initial doubts, Midland ISD's triumph serves as a compelling case study, highlighting innovative community engagement strategies that defied expectations.
Take advantage of this opportunity to acquire actionable strategies for enhancing your bond campaigns and community engagement efforts.
Presented by Brad Domitrovich, Candace Alfinger, and Tim Savoy, Hays CISD
Perfect for those new to the profession and those who want to test their knowledge and skills, Communications A to Z, will provide insight into the daily life and tasks of a School PR/Communications Pro! Our experienced presenters will take the structure of a well-known television show to create a learning platform that will be both educational, engaging and fun! Get ready for the School PR version of J-Parody! Prizes for the winning players!
Presented by Dr. Lizzy Perez, Certified Dare to Lead Facilitator
You are being called upon to bridge the gaps between PR and improving public education in Texas while trying to maintain your sanity and find ways to motivate, inspire and be brave all at the same time. Even so in all this external noise, it is even more important to identify our call to courage. Each of us can benefit from building the skills required to walk into the metaphorical arena, try new behaviors, experience falls and failures, get back up, learn, and try again. The biggest reason we avoid vulnerability, says Dr. Brené Brown, is because of shame. When you show up and try to do something brave, that’s when shame shows up. The beauty of it all, is we can actually change the way we show up in that arena.
In this pre-conference session, you will:
- Learn that daring leadership requires four sets of skills that can be learned: rumbling with vulnerability, living into our values, braving trust, and learning to rise.
- Determine your call to courage – where do you want to show up? What do you need to do to better serve the people around you, the people and stakeholders you want to lead?
- Understand and begin to utilize the metaphor of the arena to examine the challenges associated with feeling vulnerable or with engaging in behaviors that lead to uncertainty, risk, and emotional exposure.
- Define vulnerability as uncertainty, risk, and emotional exposure.
- Understand the role of courage and vulnerability in daring leadership.
Lizzy is a certified professional coach and a member of the International Coaching Federation (ICF). Lizzy was trained by Brené Brown in 2019 to serve as a Certified Dare to Lead Facilitator. Lizzy has trained and facilitated thousands and coached hundreds of teams and emerging & experienced leaders in schools, nonprofits and corporations across the country.
Presented by Miguel Guhlin, TCEA
Embark on a journey of data-driven decision-making. In this session, you will learn how to gather data, use the data to map your destination and route, then enjoy some fun views along the way. You will have the opportunity to learn from others who have traveled this path and found success in the journey! Whether you're charting new territory or refining your course, this session provides valuable tools and perspectives to propel you forward. Don't miss this opportunity to unlock the potential of data and analytics!
Presented by Jerri Monbaron, Executive Director, Humble ISD School Foundation, and Sheila Olson, Executive Director, Alvin ISD School Foundation
501c3, 990 and 1099 . . . . does this seem like gibberish to you? Welcome to the wonderful world of education foundations! Join us as we take a journey from the fundamentals of running an education foundation to the best practices of successful ones. Learn from the combined 41 years experience from two Foundation Executive Directors and TSPRA members, Jerri Monbaron with Humble ISD and Sheila Olson with Alvin ISD.
Presented by Vivian Oliver-Hernandez, Canva Learning Consultant, Canva for Education
You have been using Canva to knock out those quick flyers, postcards and more! Did you know there is an entire educational platform that supports all you ever wanted to know about how to use Canva for your district? This session connects you to the Canva Pros to help you take your designs to a whole new level!
Vivian Oliver-Hernandez is an 8th year educator that has been avidly using Canva as her partner in creativity since 2016. She has been a Canva Learning Consultant, Digital Learning Coach, Business Teacher, and Social Studies Teacher. She has a Masters in Educational Technology Leadership from Lamar University and a Bachelors of Business Administration from the University of Houston.
Presented by Dennis Eichlebaum, Eichenbaum & Associates
Staying abreast of the latest trends in school law is a must for school communications professionals. Learn from seasoned attorney Dennis Eichelbaum about school law, social media trends, HR issues, public information requests, and so much more. He will share some essentials about FERPA and the Public Information Act in the first hour. Hour two will consist of a fan favorite, True Stories of Social Media, with time for Q & A. To close it out, Dennis will share hot topics in school law! It will be an engaging and entertaining afternoon!
Presented by Lisa Losasso Jackson, We Go Public Executive Director and 11 Productions Owner
Are you new to School Communications and PR, or perhaps seeking to refresh your marketing skills as a communications professional? Join us for Marketing 101, a comprehensive resource tailored to both new and returning communications professionals!
Lisa Losasso Jackson will guide attendees through essential marketing principles, ensuring a solid foundation that aligns with their specific goals. Through a hands-on workshop format, participants will gain practical insights into actionable strategies and discover where to focus their efforts for maximum impact.
Presented by Ian Halperin, Executive Director of Community Relations and Marketing
Doug Bellamy, Web/Multimedia Coordinator, Tristen Rouse, Videographer, Wylie ISD
Great school photos do more than just make people smile. They tell a story, improve engagement on social media and reinforce the great things going on in your district. School PR pros often get asked to take lots of different photos: sports, official portraits, events and ceremonies. Learn how Wylie ISD uses the “tripod method” of preparation, execution and postproduction to help meet these expectations and elevate their visual storytelling skills by creating captivating images that enhance the district’s communication strategies.
Topics will include:
- Cell phone or DSLR: how to get the best images with the equipment you have
- How to edit your images to enhance color, contrast, exposure and composition
- Current trends and concerns with AI technology
- Posting, archiving and sharing options
- FERPA and privacy issues related to photography
While cameras and software capabilities differ, most techniques shown in the session should be relatable to whatever you and your team works with. Our presentation will focus on the tools within the Adobe Creative Cloud suite of products.
Presented by Danielle Clark, APR, Harris County Department of Education and Dr. Jordan Ziemer, Abilene ISD
Looking for ways to advance your knowledge and gain valuable skills to support your work and enhance your career? Register for the Professional Advancement Pre-Conference session and learn how advanced certifications and degrees can help shape you as a communications professional! Foundational learning from pros with their APR, CPC, Master’s and Doctoral degrees, as well as PR Fellows…and more!
ALL PERSONS USING TSPRA'S WEBSITE AND ESPECIALLY MEMBERS WHO USE THE MEMBER ONLY AREAS ARE ASKED TO READ THROUGH THESE POLICIES. USE OF THE SITE BINDS YOU TO THE TERMS OF USE.
The information provided to TSPRA will be kept confidential and used to support your member relationship with TSPRA.
All TSPRA officers, members and staff who have access to any of your information are required to keep the information confidential and not use it for any other purpose than to carry out the services they are performing for TSPRA.
TSPRA will not disclose your personal information to any outside organization for its use for marketing without your consent.
TSPRA may be required to disclose personal information in connection with law enforcement, fraud prevention, regulation and legal actions, or if TSPRA reasonably believes it is necessary to do so to protect the Association, its members or the public.
TSPRA’s online directory is available only to TSPRA members. Members may not share information in the directory with nonmenbers.
Directory Information may be updated by a member when they log in and go to their profile in the Member Only Area.
You may opt-out of the online Member Directory in your Profile area. If you do not opt-out, it will be assumed that you wish to be included in the Member Directory.
TSPRA uses email to communicate with members, to send invoices, buy products, etc. So it is essential that you have a working email listed when you join. District spam blocking software will sometimes block TSPRA email to our members. Please ask your IT department to "white list" all @tspra.org emails.
No TSPRA member is to publish member information in printed directories or in a visible format except for their own personal use.
TSPRA members may not sell, trade or give away member information to any outside organization, business or nonmember, nor use member information in the pursuit of business and other activities not under TSPRA's control. Such use of TSPRA member information for some other affiliation or business relationship will be considered a conflict of interest and will result in loss of membership privileges.
Whenever possible, TSPRA members should not send e-mail in batches that will include the e-mail addresses of other members in a list which could be harvested and used for spam or non-TSPRA business.
Use of E-Mail and Internet Tools: Examples of Inappropriate Use
Posting messages that include vulgar, inappropriate or misleading messages
Posting messages that could be interpreted as official TSPRA messages, but are not
Using the online directory member search to distribute unsolicited email, known as spam
Harvesting email addresses or other contact information from the TSPRA site for purposes of distributing spam
Sending out any form of promotional communication to our members that implies TSPRA endorsement, when no such endorsement exists
Posting messages to any TSPRA online forum: (a) to promote products or services not endorsed by TSPRA; and/or (b) that are threatening, profane or bigoted in nature
Interfering with or “making mischief” via any present or future TSPRA online application
Security breaches including but not limited to: password theft, password sharing, misrepresenting one’s identity via any present or future TSPRA online application.
Definition of Unsolicited Email, a.k.a. “spam”
TSPRA members depend on the website for networking and support. Our definition of Unsoliced E-mail or spam, may differ from definitions used by commercial organizations. TSPRA defines Unsoliced Email as unsolicited commercial e-mail that is sent:
To recipients whom the sender does not know personally or with whom the sender does not have an existing business relationship. This would not include TSPRA leaders e-mailing our members or TSPRA members who provide services and who already have the TSPRA members they are contacting in their databases.
As a marketing type of communication that is not explicitly requested.
Web Site User Conduct Policy
We respect your privacy while online with TSPRA. We also recognize that as communicators and business people, you have a need to share information within the TSPRA member area. Sharing information is a major benefit of your membership. This Web Site User Conduct policy states our guidelines for site usage, so that all users can have a quality experience online with us.
You agree, as a user of our Web site, to abide by all applicable local, state, national and international laws and regulations in your use of the TSPRA Website and agree not to interfere with the use and enjoyment of the site by other users
You agree to be solely responsible for your actions and the contents of your transmissions through TSPRA.
You agree to all the policies stated on this site in regards to site usage.
TSPRA may, at its sole discretion, immediately terminate your access to the Member Area if your conduct fails to conform to any of these terms and conditions. TSPRA may, but is not in any way obligated to, enforce these terms against any user.
Dues payments are non-refundable. Event registration refunds are subject to an administrative fee. Each event will have a date beyond which refunds will not be honored.
For items and events where credit card purchases are allowed:
By completing purchases with us you agree to have your Credit card and personal information securely stored as part of a payment profile within a 3rd party payment gateway. This securely stored payment profile will be used, when authorized, for automated recurring payments and will allow for easier and faster checkouts. No credit card information is stored within Member365 and all payment data is accessed by way of a secure API. Under no circumstances do we share credit card or personal details.
As a chapter of the National School Public Relations Association (NSPRA),
we follow their Code of Ethics for members.
The education public relations professional shall:
Be guided constantly by pursuit of the public interest through truth, accuracy, good taste and fairness; follow good judgment in releasing information; not intentionally disseminate misinformation or confidential data; avoid actions which lessen personal, professional or organizational reputation.
Give primary loyalty to the employing organization, insisting on the right to give advisory counsel in accordance with sound public relations ideas and practices; cooperate with other groups while avoiding conflicts with primary responsibilities; object to untenable policies or activities.
Be aware of personal influence, avoiding promises or granting of unprofessional advantages to others; refrain from accepting special considerations for influences on organizational decisions; avoid unauthorized use of organizational facilities, resources or professional services for personal gain or for promotion of the candidacy of aspirants to elected offices; forego derogatory acts or utterances against other professionals.
Recognize that effectiveness is dependent upon integrity and regard for ideals of the profession; not misrepresenting professional qualifications; give credit for ideas and words borrowed from others; cooperate with professional colleagues to uphold and enforce this Code.
A member shall, as soon as possible, sever relations with any organization or individual if such relationship requires conduct contrary to the articles of this Code.
NSPRA also follows the guidelines of the North American Public Relations Council.
North American Public Relations Council Uniform Code of Ethics
A member shall:
Conduct his/her professional life in accord with the public interest.
Exemplify high standards of honesty and integrity while carrying out dual obligations to a client or employer and to the democratic process.
Deal fairly with the public, with past or present clients or employers and with fellow practitioners, giving due respect to the ideal of free inquiry and to the opinions of others.
Adhere to the highest standards of accuracy and truth, avoiding extravagant claims or unfair comparisons and giving credit for ideas and words borrowed from others.
Not knowingly disseminate false or misleading information and shall act promptly to correct erroneous communications for which he/she is responsible.
Not engage in any practice which has the purpose of corrupting the integrity of channels of communication or the processes of government.
Be prepared to identify publicly the name of the client or employer on whose behalf any public communication is made.
Not use any individual or organization professing to serve or represent an announced cause, or professing to be independent or unbiased but actually serving another or undisclosed interest.
Not guarantee the achievement of specified results beyond the member's direct control.
Not represent conflicting or competing interests without the express consent of those concerned, given after a full disclosure of the facts.
Not place himself/herself in a position where the member's personal interest is or may be in conflict with an obligation to an employer or client, or others, without full disclosure of such interests to all involved.
Not accept fees, commissions, gifts or any other consideration from anyone except clients or employers for whom services are performed without their express consent, given after a full disclosure of the facts.
Scrupulously safeguard the confidences and privacy right of present, former and prospective clients or employers.
Not intentionally damage the professional reputation or practice of another practitioner.
ALL PERSONS USING TSPRA'S WEBSITE AND ESPECIALLY MEMBERS WHO USE THE MEMBER ONLY AREAS ARE ASKED TO READ THROUGH THESE POLICIES. USE OF THE SITE BINDS YOU TO THE TERMS OF USE.
The information provided to TSPRA will be kept confidential and used to support your member relationship with TSPRA.
All TSPRA officers, members and staff who have access to any of your information are required to keep the information confidential and not use it for any other purpose than to carry out the services they are performing for TSPRA.
TSPRA will not disclose your personal information to any outside organization for its use for marketing without your consent.
TSPRA may be required to disclose personal information in connection with law enforcement, fraud prevention, regulation and legal actions, or if TSPRA reasonably believes it is necessary to do so to protect the Association, its members or the public.
TSPRA’s online directory is available only to TSPRA members. Members may not share information in the directory with nonmenbers.
Directory Information may be updated by a member when they log in and go to their profile in the Member Only Area.
You may opt-out of the online Member Directory in your Profile area. If you do not opt-out, it will be assumed that you wish to be included in the Member Directory.
TSPRA uses email to communicate with members, to send invoices, buy products, etc. So it is essential that you have a working email listed when you join. District spam blocking software will sometimes block TSPRA email to our members. Please ask your IT department to "white list" all @tspra.org emails.
No TSPRA member is to publish member information in printed directories or in a visible format except for their own personal use.
TSPRA members may not sell, trade or give away member information to any outside organization, business or nonmember, nor use member information in the pursuit of business and other activities not under TSPRA's control. Such use of TSPRA member information for some other affiliation or business relationship will be considered a conflict of interest and will result in loss of membership privileges.
Whenever possible, TSPRA members should not send e-mail in batches that will include the e-mail addresses of other members in a list which could be harvested and used for spam or non-TSPRA business.
Use of E-Mail and Internet Tools: Examples of Inappropriate Use
Posting messages that include vulgar, inappropriate or misleading messages
Posting messages that could be interpreted as official TSPRA messages, but are not
Using the online directory member search to distribute unsolicited email, known as spam
Harvesting email addresses or other contact information from the TSPRA site for purposes of distributing spam
Sending out any form of promotional communication to our members that implies TSPRA endorsement, when no such endorsement exists
Posting messages to any TSPRA online forum: (a) to promote products or services not endorsed by TSPRA; and/or (b) that are threatening, profane or bigoted in nature
Interfering with or “making mischief” via any present or future TSPRA online application
Security breaches including but not limited to: password theft, password sharing, misrepresenting one’s identity via any present or future TSPRA online application.
Definition of Unsolicited Email, a.k.a. “spam”
TSPRA members depend on the website for networking and support. Our definition of Unsoliced E-mail or spam, may differ from definitions used by commercial organizations. TSPRA defines Unsoliced Email as unsolicited commercial e-mail that is sent:
To recipients whom the sender does not know personally or with whom the sender does not have an existing business relationship. This would not include TSPRA leaders e-mailing our members or TSPRA members who provide services and who already have the TSPRA members they are contacting in their databases.
As a marketing type of communication that is not explicitly requested.
Web Site User Conduct Policy
We respect your privacy while online with TSPRA. We also recognize that as communicators and business people, you have a need to share information within the TSPRA member area. Sharing information is a major benefit of your membership. This Web Site User Conduct policy states our guidelines for site usage, so that all users can have a quality experience online with us.
You agree, as a user of our Web site, to abide by all applicable local, state, national and international laws and regulations in your use of the TSPRA Website and agree not to interfere with the use and enjoyment of the site by other users
You agree to be solely responsible for your actions and the contents of your transmissions through TSPRA.
You agree to all the policies stated on this site in regards to site usage.
TSPRA may, at its sole discretion, immediately terminate your access to the Member Area if your conduct fails to conform to any of these terms and conditions. TSPRA may, but is not in any way obligated to, enforce these terms against any user.
Dues payments are non-refundable. Event registration refunds are subject to an administrative fee. Each event will have a date beyond which refunds will not be honored.
For items and events where credit card purchases are allowed:
By completing purchases with us you agree to have your Credit card and personal information securely stored as part of a payment profile within a 3rd party payment gateway. This securely stored payment profile will be used, when authorized, for automated recurring payments and will allow for easier and faster checkouts. No credit card information is stored within Member365 and all payment data is accessed by way of a secure API. Under no circumstances do we share credit card or personal details.