Job Description: Communications Specialist

Company: Dickinson ISD
Location: Dickinson, Texas (ESC Region 4)
Job Category: Public Relations
Job Type: Full-Time
Salary: Not Specified

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Communications Specialist

Position: Communications Specialist

Department: Communications

Wage/Hour Status: Exempt

Immediate Supervisor(s): Director of Marketing and Digital Media

Pay Grade: AP 1

Days Employed: 221

POSITION SUMMARY:

Support communication functions and promote positive public relations between the school district and the community
Prepare and provide information to the public about the activities, goals, and policies of the school district
Distribute pertinent information about the district and its activities to employees
Utilize speech and various media to inform and involve the community in District events, programs, and activities

QUALIFICATIONS:

Education/Certification:

Bachelor's degree in English, journalism, communications, or a related field

Special Knowledge/Skills:

Demonstrated excellence in writing, editing, and public speaking
Strong organizational, communication, and interpersonal skills
Thorough knowledge of media relations and public relations functions
Ability to monitor and assist with social media communications
Proficient skills in print / digital design, videography, photography, social media
Proficient with current trends in social media and website
Must be able to research and interpret topical information with limited timelines
Ability to work with the local business community
Such alternative to the above qualifications as the District may find appropriate and acceptable

Experience:

One to three years of experience in journalism, public relations, communications, or related field experience
Public school experience preferred

MAJOR RESPONSIBILITIES:

Write district and campus communications materials for internal and external publications
Assist with creating layout and design of newsletters, brochures, pamphlets, and other district projects
Assist campuses with newsletters and websites, provide website training to staff
Prepare certificates, plaques, gifts for recognition, ceremonies
Help school personnel publicize and promote performances, exhibitions, displays, or special programs sponsored by the schools
Assist reporting directors with electronic communications, speeches, district presentations, and correspondence
Assist with writing and design of district publications and videos
Produce and post content on the district’s social media outlets and monitor feedback/comments
Photograph and video assigned campus/district events for publication
Manage day-to-day activities for the communications/digital media offices
Coordinate the dissemination of information to the public through the district website and update the website
Update and maintain communication for digital signage
Assist with duties and responsibilities of the communications/digital media offices in the absence of the department heads
Other duties as assigned

EXPECTATIONS OF MENTAL DEMANDS/PHYSICAL DEMANDS/ENVIRONMENTAL FACTORS: The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job

Tools/Equipment Used: Computer, DSLR camera, video camera and relevant equipment, fax, copier, printer
Motion: Frequent walking and reaching, frequent standing; kneeling/squatting, bending/stooping, pushing/pulling, and twisting
Lifting: Frequent light lifting and carrying (less than 15 pounds); heavy lifting (45 pounds or over)
Environment: Work inside and outside (exposure to sun, heat, cold, and inclement weather); exposure to noise; exposure to biological hazards (body fluids, bacteria, communicable diseases); occasional prolonged and irregular hours; frequent in-district and occasional out of district travel
Mental Demands: Work with frequent interruptions; maintain emotional control under stress; ability to interact positively and proactively with students, staff, and the community
Professional Dress: Dress must be clean, neat, in a manner appropriate for his or her assignment, and in accordance with any additional standards established by his or her supervisor and approved by the Superintendent. During work hours, visible body piercings (except earrings) will not be allowed. Visible tattoos will be covered at all times

EVALUATIONS:

Performance of this position will be evaluated annually

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