Job Description: Director of Communications

Company: Longview ISD
Location: Longview, Texas (ESC Region 7)
Job Category: Public Relations
Job Type: Full-Time
Salary: $75,000 to 91,000 - Yearly

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Director of Communications

Longview ISD is seeking an innovative Director of Communications to lead our marketing and communication strategy. This role will build community trust and enhance public awareness of our district's mission, vision, and achievements.

Position Overview
As Director of Communications, you’ll be the driving force behind our district’s messaging, crafting multi-channel strategies that resonate across audiences. You’ll manage and optimize our digital presence, mentor our communications team, and oversee content creation to ensure a unified brand voice. This position is ideal for a proactive strategist with a strong technical background in communications.

Qualifications

Education: Master’s preferred in Communications, Marketing, PR, or related field; equivalent experience considered.
Experience: 5+ years in communications, marketing, or PR; 2+ years in leadership.
Skills: Strategic vision, advanced technical proficiency, AI content generation, project management, and vendor relations.

Key Responsibilities

Develop and execute district-wide marketing and communications strategies.
Craft district messaging aligned with Longview ISD’s mission and values.
Lead our digital channels with consistent, engaging content.
Mentor staff in AI tools, content management, and best practices.
Build media relationships and manage coverage for district initiatives.
Coordinate with vendors on quality marketing materials and media.
Provide regular analytics to district leadership on communication metrics.
Support crisis communication planning and ensure accurate, timely responses.
Lead district publications and media releases, maintaining brand consistency.

Why Longview ISD?
Join us to make a meaningful impact in public education and help elevate our district’s brand. We're looking for a communications leader who’s both strategic and hands-on, someone ready to innovate and inspire.

Ready to Apply?
For more details, contact Matthew Prosser, Chief of Strategic Initiatives & Special Projects, at mprosser@lisd.org or 903-381-2200.

Apply Now! Visit the Longview ISD Frontline webpage here.

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