Job Description: Communications Coordinator

Company: Eagle Mountain-Saginaw ISD
Location: Fort Worth, Texas (ESC Region 11)
Job Category: Administrative
Job Type: Full-Time
Salary: $$59,189.45 - $85,838.45 - Yearly

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Communications Coordinator

Job Title: Coordinator - Communications Wage/Hour Status: Exempt

Reports to: Executive Director of Communications Pay Grade: Business 310

Dept./School: Business Office Dept./School: Central Office

Date Created: 08/08/25

Primary Purpose:

To fulfill the mission of the Communications & Marketing Department to foster strategic relationships to effectively and openly communicate important news, information, achievements, and successes of Eagle Mountain-Saginaw ISD. We will work to engage parents, students, school staff, Board members, administrators, and community members through a multi-faceted, two-way communication program. The Communications team oversees and coordinates all the district’s media, public and community relations, and promotes awareness and understanding of EMS ISD programs, services, mission and goals. We support school leaders and personnel in communication needs, manage communications in crisis situations, and work to promote the image and identity of the district among internal and external stakeholders.

In this role, the Communications Coordinator will work alongside department staff in promoting news and announcements of the district, with a focus on both district and campus website management as well as writing relevant, timely and engaging content for web and other publications. The position will lead efforts to ensure the district and campus websites are current with staff lists, calendar items and campus and district information, supporting all departments and campuses with managing their websites, and will act as a liaison for website compliance with all state and federal laws.

Qualifications:

Education/Certification

The ideal candidate will have earned a bachelor’s degree or higher in communications, marketing, journalism and/or an educational field from an accredited college or university.

Special Knowledge/Skills

Demonstrated knowledge of web architecture principles, database design, mobile web functionality, digitization usability testing, online financial transactions, web authoring and graphic design applications, RSS feeds, podcasting and video streaming
Understanding and experience in online web applications with embedded graphics, audio, video, applet, and script objects
Knowledge of graphic design software and web applications
Experience in writing (news, features, script, business) with an emphasis on storytelling
Communicates effectively verbally and in writing, including an exceptional command of grammar, mechanics, proofreading, and editing
Knowledge of AP style, FERPA, the Texas Public Information Act, and copyright laws
Effective interpersonal skills, including strong customer service skills
Ability to work under deadline pressure and manage multiple assignments simultaneously
Can respond calmly and effectively in times of crisis
Strong time-management skills with the ability to work successfully with tight deadlines
Self-starter and self-motivator with the ability to think independently to solve problems
Ability and willingness to work positively and collaboratively within a close team

Experience

No less than 3 years’ experience in communications/public relations or staff writing role in a public education environment.

Major Responsibilities and Duties:

Communications Department Main Roll

Serve as a point-of-contact for district and departmental websites; provide day-to-day process management and oversight of website content creation, organization, and relevance to ensure ease of use in both mobile and desktop platforms, compliance with standards of quality, and consistent branding
Monitor district and campus websites for compliance with all state and federal guidelines and laws, with specific attention to digital content accessibility guidelines, and address errors as needed
Maintain district and campus calendars to provide an accurate source of information for visitors
Serve as staff writer to produce content for web, district magazine, district newsletters, social media, and other district publications or projects
Assist with special project writings, publications and presentations assigned including brochures, community reports, leadership presentations, and marketing materials
Provide support for graphic design, social media, photography, and videos when needed for district publicity
Assist with special events (internal and external)
Coordinate the process for selecting campus and district employees of the year and recognizing employees with milestone years of service
Respond quickly and appropriately in crisis situations; become available to assist the department director and executive director with various messaging for letters, press releases, media statements, voice/email/text call outs, talking points, and handling media calls when necessary
Perform other job-related duties as assigned
Provide support, training, and resources to assist campuses and departments with website needs including design/navigation/access issues, web-based templates/forms, and compliance with web standards and policies

Internal Staff Relations

Develop and maintain a systemic process to update content on the campus websites, ensuring accuracy and timelines
Create and apply district standards/guidelines for teachers, administrators, and other staff members to use when creating web pages so that any online information representing the district is aligned with overall district goals of accessibility and mobile functionality
Monitor metrics and analyze website traffic statistics for decision-making and periodic reporting and review of content effectiveness
Create and maintain positive relationships with district, campus, and department leaders; teachers and support personnel; and administrative employees
Actively participate/assist in the implementation and promotion of the district’s strategic plan; provide guidance, direction and support for administrators, campus leaders and teachers in communicating with their specific audiences

External/Community Relations:

Coordinate management of the district website under the direction of the Director of Multimedia, Marketing and Engagement, ensuring content is timely and relevant, design/appearance exemplifies the brand of EMS ISD and supports marketing goals, and the user interface is logical and easily navigable
Seek out/cover relevant and timely stories to engage audiences and promote the district in all mediums of dissemination
Seek, accept, and respond appropriately to feedback from others to improve performance of assigned duties
Attend staff, Board and other professional meetings as required
Perform duties in a professional and ethical manner

Supervisory Responsibilities:

Manage and evaluate contracted service providers as needed for website maintenance (accessibility compliance) and content generation (writing, graphic design, special purpose) for publicity purposes.

Working Conditions:

Mental Demands/Physical Demands/Environmental Factors:

Demonstrate patience, flexibility, and professionalism when interacting with students, staff, parents, visitors, and members of the community
Accommodate last-minute demands for job-related services
Work with frequent interruptions
Maintain emotional control under stress
Occasional prolonged and irregular hours
Standing, squatting, kneeling and other positions as necessary for photographing district news; periods of sitting as needed to complete writing and website projects
Carry and lift-up to 50 pounds
Be available to work evenings or weekends, if necessary, for crisis or time-sensitive situations

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