Competitive Marketing: “Everything is an Experience”
Presenter: Jason Wheeler, Executive Director of Communications & Public Relations, Garland ISD
Sponsor: ParentSquare
Hosted by Jennifer Marshall-Higgins
Oct. 10, 2024
11:30 a.m. - 12:30 p.m.
Select the Use button to add a tag to the body of your email. You may also use tags in the subject of your email by copying and pasting them directly in.
| {FIRST_NAME} | Adds the recipients First Name. | Use |
| {LAST_NAME} | Adds the recipients Last Name. | Use |
| {COMPANY_NAME} | Adds the Company Name. | Use |
| {PORTAL_NAME} | Adds the application portals name. | Use |
| {MEMBER_NAME} | Adds the Recipients Membership name. | Use |
| {SIGNATURE_OPT_IN} | Adds the Opt-in link. | Use |
| {SIGNATURE_OPT_OUT} | Add the opt-out link. | Use |
| %signature% | Adds your preferred signature block. | Use |
| {Event_Start_Date} | Adds the Event's Start Date.(Events Only) | Use |
| {Event_End_Date} | Adds the Event's End Date.(Events Only) | Use |
| {Event_Name} | Adds the Event's Name.(Events Only) | Use |
| {Event_Description} | Adds the Event's Description.(Events Only) | Use |
| {Online_Training_Description} | Adds the Online Training Description.(Online Training Only) | Use |
| {Event_Specific_Dates} | Adds the Event's specific dates.(Events Only) | Use |
| {member_number} | Adds the Membership Number. | Use |
| {MemberSince} | Adds the Member Since Date. | Use |
| {CONTACTEMAIL} | Adds the Contact's Email Address. | Use |
| {CERTIFICATE_NUMBER} | Adds the Contact's Certificate Number | Use |
| {EVENTLOCATION} | Adds the Event's Location. | Use |
| {TOTALEVENTCREDITS} | The total number of credits that the contact has earned through the event tickets. | Use |
| {ASAPPEARSONBADGE} | Display the text of as appears field in the event setup. | Use |
| {contact_organization} | Displays the organization name of the contact. | Use |
| {RENEWALDATE} | Adds the Member Renewal Date in (yyyy-mm-dd). | Use |
| {MEMBERSHIP_YEAR} | Adds the Member's Membership Year | Use |
| {RENEWALDATE_MM-DD-YYYY} | Adds the Member Renewal Date in (mm-dd-yyyy). | Use |
| {LMS_CREDIT} | The number of credits the LMS course is worth for Continuing Education | Use |
| {COLLECTION_PERIOD_END-DATE_YYYY_MM_DD} | The end date of the CE collection period end date | Use |
| {LMS_COURSE_COMPLETION_DATE} | The completion date of the LMS course | Use |
| {INCEPTION_DATE} | Adds the Member Inception Date in (yyyy-mm-dd). | Use |
| {EVENT_END-DATE_MONTH_YYYY} | Adds Event End Date in Full Month Name and Year Format.(Events Only) | Use |
| {EVENT_END-DATE_MONTH_YYYY_ADD3} | Adds Event End Date in Full Month Name and Year Format Plus 3 Years.(Events Only) | Use |
Competitive Marketing: “Everything is an Experience”
Presenter: Jason Wheeler, Executive Director of Communications & Public Relations, Garland ISD
Sponsor: ParentSquare
Hosted by Jennifer Marshall-Higgins
Oct. 10, 2024
11:30 a.m. - 12:30 p.m.
ALL PERSONS USING TSPRA'S WEBSITE AND ESPECIALLY MEMBERS WHO USE THE MEMBER ONLY AREAS ARE ASKED TO READ THROUGH THESE POLICIES. USE OF THE SITE BINDS YOU TO THE TERMS OF USE.
The information provided to TSPRA will be kept confidential and used to support your member relationship with TSPRA.
All TSPRA officers, members and staff who have access to any of your information are required to keep the information confidential and not use it for any other purpose than to carry out the services they are performing for TSPRA.
TSPRA will not disclose your personal information to any outside organization for its use for marketing without your consent.
TSPRA may be required to disclose personal information in connection with law enforcement, fraud prevention, regulation and legal actions, or if TSPRA reasonably believes it is necessary to do so to protect the Association, its members or the public.
TSPRA’s online directory is available only to TSPRA members. Members may not share information in the directory with nonmenbers.
Directory Information may be updated by a member when they log in and go to their profile in the Member Only Area.
You may opt-out of the online Member Directory in your Profile area. If you do not opt-out, it will be assumed that you wish to be included in the Member Directory.
TSPRA uses email to communicate with members, to send invoices, buy products, etc. So it is essential that you have a working email listed when you join. District spam blocking software will sometimes block TSPRA email to our members. Please ask your IT department to "white list" all @tspra.org emails.
No TSPRA member is to publish member information in printed directories or in a visible format except for their own personal use.
TSPRA members may not sell, trade or give away member information to any outside organization, business or nonmember, nor use member information in the pursuit of business and other activities not under TSPRA's control. Such use of TSPRA member information for some other affiliation or business relationship will be considered a conflict of interest and will result in loss of membership privileges.
Whenever possible, TSPRA members should not send e-mail in batches that will include the e-mail addresses of other members in a list which could be harvested and used for spam or non-TSPRA business.
Use of E-Mail and Internet Tools: Examples of Inappropriate Use
Posting messages that include vulgar, inappropriate or misleading messages
Posting messages that could be interpreted as official TSPRA messages, but are not
Using the online directory member search to distribute unsolicited email, known as spam
Harvesting email addresses or other contact information from the TSPRA site for purposes of distributing spam
Sending out any form of promotional communication to our members that implies TSPRA endorsement, when no such endorsement exists
Posting messages to any TSPRA online forum: (a) to promote products or services not endorsed by TSPRA; and/or (b) that are threatening, profane or bigoted in nature
Interfering with or “making mischief” via any present or future TSPRA online application
Security breaches including but not limited to: password theft, password sharing, misrepresenting one’s identity via any present or future TSPRA online application.
Definition of Unsolicited Email, a.k.a. “spam”
TSPRA members depend on the website for networking and support. Our definition of Unsoliced E-mail or spam, may differ from definitions used by commercial organizations. TSPRA defines Unsoliced Email as unsolicited commercial e-mail that is sent:
To recipients whom the sender does not know personally or with whom the sender does not have an existing business relationship. This would not include TSPRA leaders e-mailing our members or TSPRA members who provide services and who already have the TSPRA members they are contacting in their databases.
As a marketing type of communication that is not explicitly requested.
Web Site User Conduct Policy
We respect your privacy while online with TSPRA. We also recognize that as communicators and business people, you have a need to share information within the TSPRA member area. Sharing information is a major benefit of your membership. This Web Site User Conduct policy states our guidelines for site usage, so that all users can have a quality experience online with us.
You agree, as a user of our Web site, to abide by all applicable local, state, national and international laws and regulations in your use of the TSPRA Website and agree not to interfere with the use and enjoyment of the site by other users
You agree to be solely responsible for your actions and the contents of your transmissions through TSPRA.
You agree to all the policies stated on this site in regards to site usage.
TSPRA may, at its sole discretion, immediately terminate your access to the Member Area if your conduct fails to conform to any of these terms and conditions. TSPRA may, but is not in any way obligated to, enforce these terms against any user.
Dues payments are non-refundable. Event registration refunds are subject to an administrative fee. Each event will have a date beyond which refunds will not be honored.
For items and events where credit card purchases are allowed:
By completing purchases with us you agree to have your Credit card and personal information securely stored as part of a payment profile within a 3rd party payment gateway. This securely stored payment profile will be used, when authorized, for automated recurring payments and will allow for easier and faster checkouts. No credit card information is stored within Member365 and all payment data is accessed by way of a secure API. Under no circumstances do we share credit card or personal details.
As a chapter of the National School Public Relations Association (NSPRA),
we follow their Code of Ethics for members.
The education public relations professional shall:
Be guided constantly by pursuit of the public interest through truth, accuracy, good taste and fairness; follow good judgment in releasing information; not intentionally disseminate misinformation or confidential data; avoid actions which lessen personal, professional or organizational reputation.
Give primary loyalty to the employing organization, insisting on the right to give advisory counsel in accordance with sound public relations ideas and practices; cooperate with other groups while avoiding conflicts with primary responsibilities; object to untenable policies or activities.
Be aware of personal influence, avoiding promises or granting of unprofessional advantages to others; refrain from accepting special considerations for influences on organizational decisions; avoid unauthorized use of organizational facilities, resources or professional services for personal gain or for promotion of the candidacy of aspirants to elected offices; forego derogatory acts or utterances against other professionals.
Recognize that effectiveness is dependent upon integrity and regard for ideals of the profession; not misrepresenting professional qualifications; give credit for ideas and words borrowed from others; cooperate with professional colleagues to uphold and enforce this Code.
A member shall, as soon as possible, sever relations with any organization or individual if such relationship requires conduct contrary to the articles of this Code.
NSPRA also follows the guidelines of the North American Public Relations Council.
North American Public Relations Council Uniform Code of Ethics
A member shall:
Conduct his/her professional life in accord with the public interest.
Exemplify high standards of honesty and integrity while carrying out dual obligations to a client or employer and to the democratic process.
Deal fairly with the public, with past or present clients or employers and with fellow practitioners, giving due respect to the ideal of free inquiry and to the opinions of others.
Adhere to the highest standards of accuracy and truth, avoiding extravagant claims or unfair comparisons and giving credit for ideas and words borrowed from others.
Not knowingly disseminate false or misleading information and shall act promptly to correct erroneous communications for which he/she is responsible.
Not engage in any practice which has the purpose of corrupting the integrity of channels of communication or the processes of government.
Be prepared to identify publicly the name of the client or employer on whose behalf any public communication is made.
Not use any individual or organization professing to serve or represent an announced cause, or professing to be independent or unbiased but actually serving another or undisclosed interest.
Not guarantee the achievement of specified results beyond the member's direct control.
Not represent conflicting or competing interests without the express consent of those concerned, given after a full disclosure of the facts.
Not place himself/herself in a position where the member's personal interest is or may be in conflict with an obligation to an employer or client, or others, without full disclosure of such interests to all involved.
Not accept fees, commissions, gifts or any other consideration from anyone except clients or employers for whom services are performed without their express consent, given after a full disclosure of the facts.
Scrupulously safeguard the confidences and privacy right of present, former and prospective clients or employers.
Not intentionally damage the professional reputation or practice of another practitioner.
ALL PERSONS USING TSPRA'S WEBSITE AND ESPECIALLY MEMBERS WHO USE THE MEMBER ONLY AREAS ARE ASKED TO READ THROUGH THESE POLICIES. USE OF THE SITE BINDS YOU TO THE TERMS OF USE.
The information provided to TSPRA will be kept confidential and used to support your member relationship with TSPRA.
All TSPRA officers, members and staff who have access to any of your information are required to keep the information confidential and not use it for any other purpose than to carry out the services they are performing for TSPRA.
TSPRA will not disclose your personal information to any outside organization for its use for marketing without your consent.
TSPRA may be required to disclose personal information in connection with law enforcement, fraud prevention, regulation and legal actions, or if TSPRA reasonably believes it is necessary to do so to protect the Association, its members or the public.
TSPRA’s online directory is available only to TSPRA members. Members may not share information in the directory with nonmenbers.
Directory Information may be updated by a member when they log in and go to their profile in the Member Only Area.
You may opt-out of the online Member Directory in your Profile area. If you do not opt-out, it will be assumed that you wish to be included in the Member Directory.
TSPRA uses email to communicate with members, to send invoices, buy products, etc. So it is essential that you have a working email listed when you join. District spam blocking software will sometimes block TSPRA email to our members. Please ask your IT department to "white list" all @tspra.org emails.
No TSPRA member is to publish member information in printed directories or in a visible format except for their own personal use.
TSPRA members may not sell, trade or give away member information to any outside organization, business or nonmember, nor use member information in the pursuit of business and other activities not under TSPRA's control. Such use of TSPRA member information for some other affiliation or business relationship will be considered a conflict of interest and will result in loss of membership privileges.
Whenever possible, TSPRA members should not send e-mail in batches that will include the e-mail addresses of other members in a list which could be harvested and used for spam or non-TSPRA business.
Use of E-Mail and Internet Tools: Examples of Inappropriate Use
Posting messages that include vulgar, inappropriate or misleading messages
Posting messages that could be interpreted as official TSPRA messages, but are not
Using the online directory member search to distribute unsolicited email, known as spam
Harvesting email addresses or other contact information from the TSPRA site for purposes of distributing spam
Sending out any form of promotional communication to our members that implies TSPRA endorsement, when no such endorsement exists
Posting messages to any TSPRA online forum: (a) to promote products or services not endorsed by TSPRA; and/or (b) that are threatening, profane or bigoted in nature
Interfering with or “making mischief” via any present or future TSPRA online application
Security breaches including but not limited to: password theft, password sharing, misrepresenting one’s identity via any present or future TSPRA online application.
Definition of Unsolicited Email, a.k.a. “spam”
TSPRA members depend on the website for networking and support. Our definition of Unsoliced E-mail or spam, may differ from definitions used by commercial organizations. TSPRA defines Unsoliced Email as unsolicited commercial e-mail that is sent:
To recipients whom the sender does not know personally or with whom the sender does not have an existing business relationship. This would not include TSPRA leaders e-mailing our members or TSPRA members who provide services and who already have the TSPRA members they are contacting in their databases.
As a marketing type of communication that is not explicitly requested.
Web Site User Conduct Policy
We respect your privacy while online with TSPRA. We also recognize that as communicators and business people, you have a need to share information within the TSPRA member area. Sharing information is a major benefit of your membership. This Web Site User Conduct policy states our guidelines for site usage, so that all users can have a quality experience online with us.
You agree, as a user of our Web site, to abide by all applicable local, state, national and international laws and regulations in your use of the TSPRA Website and agree not to interfere with the use and enjoyment of the site by other users
You agree to be solely responsible for your actions and the contents of your transmissions through TSPRA.
You agree to all the policies stated on this site in regards to site usage.
TSPRA may, at its sole discretion, immediately terminate your access to the Member Area if your conduct fails to conform to any of these terms and conditions. TSPRA may, but is not in any way obligated to, enforce these terms against any user.
Dues payments are non-refundable. Event registration refunds are subject to an administrative fee. Each event will have a date beyond which refunds will not be honored.
For items and events where credit card purchases are allowed:
By completing purchases with us you agree to have your Credit card and personal information securely stored as part of a payment profile within a 3rd party payment gateway. This securely stored payment profile will be used, when authorized, for automated recurring payments and will allow for easier and faster checkouts. No credit card information is stored within Member365 and all payment data is accessed by way of a secure API. Under no circumstances do we share credit card or personal details.